Nidhi advocates for responsible media and technology, and has a 20-year background in media, communications, and analytics. She has been associated with organisations like Stark Communications, ENIL Times of India, Channel 4 Radio Network, Dråpen i Havet, and Chelsea Football Club, and has worked and volunteered across India, UAE, Greece, and the UK. As the co-founder of Citizen Digital Foundation, she focuses on fostering critical interactions with technologies and influencing responsible, equitable tech practices for regenerative solutions. Nidhi has been listed among 100 Brilliant Women in AI Ethics™️ 2024 by Women in AI Ethics, New York.